NBA Playoffs Enhanced Highlights

For the 2023 NBA Playoffs we partnered with Canon to bring fans enhanced highlights of the Cleveland Cavaliers and the Brooklyn Nets playoff runs. We took volumetric capture data of the real game action and relocated it to virtual worlds, augmented it with cinematic effects and shared it to the millions of fans on their social channels to give fans an experience like never before.

Info
Category:
Client:

Canon

Role:

Creative Director, UX

Tech:

Unity, Real-time CGI

NBA_1a_wide
NBA_3b_wide
Meta-Effects-Mockup5
NBA_2_wide