Comcast Xfinity Olympics AR

Working with US agency Elephant, we created a series of AR activations for Comcast stores across the country, to celebrate their Team USA Tokyo 2020 Olympics coverage. Activated from posters in store, the experience used WebAR to bring fans closer to the athletes and their stories, with 3D elements exploding our of the posters, and photo opportunity moments included as well. Along side this we worked with Production company Kode Media to produce a series of VFX films, bringing the campaign to life on social and DOOH.