I was the lead creative on this exciting mobile web, spatial audio project with Ford, harnessing the power of play to teach people about the dangers of using headphones will on the road. We created a stylised, 3D urban environment where different traffic scenarios played out, and users were able to use the spatial audio to help locate various oncoming hazards. Working with University College London auditory neuroscientists and psychologists at the London agency H&K meant we created an experience that was a tangible way to elicit and measure behaviour change.
We found on average, people were over 4 seconds slower to react to potential hazards when they had their hearing impaired by music. Being responsible for the concept from its inception right through to delivery, as well as the UX, UI and managing the team of artists and creatives meant I was really proud when this complex project came to fruition.