Coca-Cola Treecording

Magical festive greetings with a tool that turns the unique sound waves of voices into a virtual and sharable Christmas tree.

Working with AKQA Milan, we used 3D design, augmented reality and sound reactive programming to creare ‘The Treecording’ which generated one-of-a-kind greetings, each unique as the voice that shaped it. When the tree is shared, recipients can let it grow and listen to the recording wherever they wish.

More than one million unique visits with a 143% share rate.

Launched across South America, The Treecording helped family and friends connect and share the magic of Christmas wherever they are, with personalised greetings.

Read more here

Info
Client:

Coca-Cola

Role:

Lead Creative

Tech:

WebAR

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