Working with AKQA Milan, we used 3D design, augmented reality and sound reactive programming to creare ‘The Treecording’ which generated one-of-a-kind greetings, each unique as the voice that shaped it. When the tree is shared, recipients can let it grow and listen to the recording wherever they wish.
Launched across South America, The Treecording helped family and friends connect and share the magic of Christmas wherever they are, with personalised greetings.