HSBC / WaterAid ‘Future Of Sustainability’

We partnered with HSBC, WaterAid and WWF to create an immersive experience for their presence at the Copenhagen Fashion Summit, raising awareness of the work they are doing to improve sustainability in the fashion industry.

The activation consisted of an interactive table that allowed guests to delve deeper into the stories and learn how their work is improving lives at every stage of the supply chain, with bespoke illustrations and tactile physical markers used to trigger different sections of content. We also created a projected fabric animation that linked to the table interface, and acted as an attractor for the whole experience.

Info
Category:
Client:

HSBC / WaterAid

Role:

Art Direction

Tech:

Interactive Table

Tags:
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