‘Leadenhall Legends’ AR Heritage Trail

Leadenhall Market has long a storied history going back as far as the 14th Century and is situated in what was the centre of Roman London. We were tasked with creating an interactive experience to celebrate this rich heritage, and get visitors engaging with some of the markets most famous stories and characters. ‘Leadenhall Legends’ is an interactive heritage trail that uses Web AR to bring to life dynamic 3D animations, hidden at various points around the space. Decals on the floor and walls denoted where content could be found, allowing visitors to follow clues and solve puzzles to unlock the next part of the story.

Info
Category:
Client:

Leadenhall Market

Role:

Lead Creative

Tech:

Web AR, Magic Leap

Tags:
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